HumanTalk is a full-service design studio. We advocate for a "HumanTalk" communication style, emphasizing using clear, understandable, and direct language, avoiding complex, jargon-filled, or ambiguous expressions.
Process isn’t the key to great design. Partnership is. Because remarkable work isn’t built on rules. It’s built on conversation, collaboration and understanding. It comes from thinking and acting like a brand partner, and letting experience, instinct and intuition guide the way.
We aspire to be a partner to the brand, thinking and acting alongside it to jointly create exceptional brand value.
说人话设计是一家全案设计公司,我们以“说人话”的沟通方式，强调使用清晰、易懂、直接的语言，避免复杂、专业黑话或含糊的表达。
我们认为，杰出的品牌设计并非源自僵化的流程或单一的设计技法,而是源于沟通、协作和理解。合作关系才是好设计的核心要素。
我们更希望成为品牌的伙伴，与品牌并肩思考和行动，共同创造卓越的品牌价值。
HEYTEA MINI 喜小茶
喜小茶是喜茶的子品牌，主要覆盖二三线城市下沉市场，主打以约 30 平方米左右的精致店铺，传递出品牌的独特魅力和活力。
在空间上，我们想搭配一套易于快速复制又成本效益高的材料，我们选用市场上广泛可得的欧松板作为立面饰面，同时在工厂定制模块化的长凳道具，在此基础上配合灯箱海报等视觉物料，我们营造出一个充满活力和趣味的场景氛围，创造了一个灵活多变的内部空间。
Heytea Mini, a subsidiary brand of HeyTea, focuses on penetrating the underserved markets of second and third-tier cities. It features chic boutiques of approximately 30 square meters, showcasing the brand's distinctive allure and vibrancy.
In our spatial design, we aim to develop a model that is both replicable and cost-efficient. We opt for OSB (Oriented Strand Board), which is readily available on the market, for the facade cladding. Additionally, we fabricate modular benches and props in our factory. With these elements, coupled with visual aids like lightbox posters, we craft a lively and engaging ambiance, resulting in a versatile and dynamic interior space.
SPATIAL 空间设计